McDonald’s is one of the most well-known food merchants in the world. McDonald’s drew worldwide notice owing to its high-quality cuisine, speedy delivery, and cleanliness, among other factors.

Improve

McDonald’s can improve in four areas: employee satisfaction, more consider about meal quality, supply chain and they can update they meals ( Going rogue on all-day breakfast, Vowing to make better coffee). McDonald’s should be focusing on improving the quality of its core products. Locally sourced ingredients and organic food.

Greenwashing

McDonald’s has just opened a net-zero restaurant, but some have accused the fast food giant of greenwashing. The restaurant in Market Drayton, Shropshire, is powered by solar panels and wind turbines on-site, is insulated with British sheep’s wool, and is clothed with repurposed IT equipment and white goods.

Strengths

Corporate social responsibility’s strength Increased sales, improved financial performance, and a great corporate reputation are all benefits of a stronger brand. McDonald’s is a multinational food service company with 31000 local restaurants across the world. McDonald’s uses non-biodegradable materials such as polystyrene for drink glasses and styrofoam containers, which are hazardous to humans. CSR is now gaining traction around the world.

The failure of the CSR programme will be due to a lack of strategic vision, excessive regulatory demands, and a low desire to pay for CSR. Despite Mc Donald’s CSR issues, the company attempted to decrease and recycle their whole operation.

reference:-

https://www.cbsnews.com/media/11-things-about-mcdonalds-that-may-surprise-you/

https://www.learnmarketing.net/SWOTMcDonalds.html

https://www.techtimes.com/articles/48348/20150423/ways-to-improve-mcdonalds.htm