Creating a company’s Corporate Social Responsibility has a lot of advantages not only to the business but it also benefited the community and society. Corporate Social Responsibility (CSR) also known as the corporate citizenship and responsible business has a few categories wherein the company will focus according to their values, vision and operational activities, this includes environmental efforts wherein the primary focus is the good for our environment; philanthropic CSR is where the businesses can do charity service by donating money and products to social causes and nonprofits; ethical labor practices and volunteering by doing good deeds without expecting anything in return. One of the advantages are it can help the company in building a good reputation as a responsible business and will gain trust from its consumers at the same time it may attract prospect investors and suppliers. Practicing good deeds in your community will increase your brand’s public image and increase customer loyalty as your company valued the community. It helps companies to be more sustainable. According to Better Business Journey, 88 percent of consumers said they were more likely to buy from a company that supports and engages in activities to improve society. (A. Rock,2013) It is also cost savings while the company is helping the environment by reducing resources, waste, and emission. It enhances positive relationship with the community, consumers, and employees. Social responsibility is a reward to your customer, this will differentiate your brand and it will increase its marketability. Corporate social responsibility encourages employees for professional and personal growth and as a result they are more productive, creative, and empowered to do their job better. CSR can help in building a positive relationship to both employees and society. The company where able to give back to the community and have the opportunity to stand out from the business competition.

References:

A. Rock. (October 12,2013). Retrieved March 8,2022, from https://borgenproject.org/whatto-know-about-corporate-social-responsibility/#:~:text=According%20to%20Better%20Business%20Journey,%E2%80%9Cunethical%20business%20practices%2C%E2%80%9D%20and

Mind tools Content Team. (n.). Retrieved March 01,2022, from https://www.mindtools.com/pages/article/newSTR_51.htm

A. Kings. (November 23, 2018). Retrieved March 1,2022, from https://born2invest.com/articles/the-many-benefits-of-corporate-social-responsibility/