We all know the influence of social media in our lives. But does this also affects the impact of business?

If you haven’t use social media to advertise or make your business well known, well you’re missing on a quick, low cost and successful way to reach out nearly half of the world’s population. Most of business doesn’t include social media in their digital marketing strategy. According to Lori Ruff ” Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media. There are so many ways that social media help you connect with your target customers and make you business well known.

This helps increase the company’s brand awareness. In my case, I usually try products that I saw in my social media accounts. Even though I am not familiar with these products or this company but with the help of social media marketing, it encourages me to buy their products and become their customer. I also know a lot of people who personally have try certain products and they now became loyal customers because that business was advertise through the help of social media. But companies must take in mind that they must do an informative and attractive post so that consumers will definitely try their products. Reviews and advertisements plays a significant part in consumers decisions. You can create brand awareness and credibility by getting people known about your products or company on social medial and you set yourself up for more sales. Every time I saw an advertisement of certain product on my social media account, I always read the comments first to let know the credibility of these products. If there are lots of good reviews I don’t hesitate to buy the products. I always give it a try and thankfully these products really don’t let me down. Since many are posting good reviews about this products they are now trending in social media and this attracts customers. As we all know that if a certain product is trending, many people really want to be on trend and don’t mind buying these products. This makes the product and the company become popular. This also help you engage with your customers. If they have questions or concerns they can message or interact with your brand directly. Of course you need to be active and respond to the queries of your future customers.

Even though social media can really help you to attract and gain customers, you must be responsible and organize properly your post.

22 benefits of social media for business. Social Media Marketing & Management Dashboard. (2021, June 29). Retrieved April 11, 2022, from https://blog.hootsuite.com/social-media-for-business/