As much as fashion is a style statement one that a number of us use to communicate our ideology and identity, it’s equally important to be aware of the fashion industry is presently in the crosshairs for its ecology damaging practices.

To keep up with frequently evolving tastes and the short attention spans of millennials, the low budget, fast fashion business model evolved. But with it came a rapid impact on the planet and environment.

The textile waste does not decay and has an extremely adverse effect on the environment.

The fashion industry is known to produce five percent of the world’s waste each year. As fashion industry awakens to sustainability, we are experiencing a whole new movement with designers opting for eco-friendly fabrics and ways to combine sustainability with style.

From premium to luxury brands, everyone is taking steps towards a more sustainable tomorrow.

Burberry, for example, made an initiative towards sustainability by collaborating with sustainable luxury manufacturer Elvis & Kresse. The creative idea was to reuse leather leftovers and upcycle them into brand new products. This would keep them off the landfills for the coming five years.

As brands are becoming increasingly more conscious about the risk to the environment, their main responsibility is to bring about an alteration in production processes, distribution and marketing practices. But, the more important role is to create awareness among its customers so that they understand the need to slow down and adopt sustainable consumption patterns.

The Importance of Sustainability in Fashion Apparels is as follows:

  • Sustainable manufacturing innovations is the need of the hour and fashion industry too is not behind in developing sustainable fashion apparels. Fashion industry is the second most polluting industry on the planet.
  • Companies like M&S, H&M, ZARA are making the extra effort to contribute to the circular economy through sustainable fashion.
  • Adidas sold one million of its Parley trainers last year, made from plastic fished from the ocean.

https://greendreamer.com/journal/what-is-sustainable-fashion