Netflix is an American subscription streaming service and product company. it is launched in August 29, 1997. Netflix provides the various collection of movies, serials and many other entertaining sources to its viewers. Netflix was founded by Reed Hastings and Marc Randolph in Scotts valley, California .
Netflix has the worldwide subscribers. Netflix use different ways to attract many customers. firstly, Netflix provide free trails for its subscribers because everyone like to watch free trails instead of doing quickly sign up. Secondly, Netflix gives the notifications when its content is leaving on the top of the page as well as at the top of the screen. After that, in June 2021, Netflix launched the new online store. Netflix has provide many interesting TV shows to their customers in English, Hindi and many other languages. Netflix also like to develop its merchandize. Netflix increasingly grow in the business and built its strong platform. but in the market Netflix face many challenges.
Greenwashing
In the end of 2022, Netflix announced that Netflix has reached its Net Zero emission. It is the aim of the Netflix that in 2030 to reduced its Electricity use and carbon emission by 45%.
Strengths
1.Exponential Growth
2.Customer Centric Service
3.Origanility
I think, according to the greenwashing program of Netflix, it is the aim of Netflix to reached Zero-emission at the end of 2022 and also does focus on reducing Electricity use and carbon emission. Netflix changing its method to provide the best facilities to their subscribers and want more subscribers.
References
This article is published on September 02, 2021 by AYA MASANGO
https://www.makeuseof.com/ways-netflix-can-improve/
This article is published on March 30, 2021 by MANUVIRAJ GODARA about how Netflix do their job with greenwashing
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