CBC marketplace is a good platform which highlights unethical business ethics. It’s great to have a public broadcast which tests the authenticity and integrity of businesses and their products.

One of the article where CBC marketplace professionals highlighted authenticity of online reviews such as google. People are often inclined towards the google reviews posted on a product’s site. An investigation by CBC professionals found the widespread problem which is plaguing the popular star-rating system. Many Companies are paying for the fake positive reviews. Even, Google confirmed that while they check the authenticity of reviews before posting online but they are not perfect. It is surprising that how easily people can be fooled into buying something which is not perfect as they thought it would be just going by the reviews posted online.